Post by account_disabled on Feb 13, 2024 1:19:35 GMT -6
Loss aversion Avoid the risk of losing. They are afraid of certain loss, they fear losing what they have and prefer to avoid gaining but do not want to abandon. They don't like taking risks. Because there is a survival instinct that pushes to maintain the state of things. Of course, not everyone is like that. But certain loss aversion can be a great lever of persuasive copywriting . Do you want some examples? Let's start from the base. What is loss aversion: definition Content index What is loss aversion: definition The amygdala in loss aversion Practical example of cognitive bias Use loss aversion in copywriting Can you resist the endowment effect? Your idea of loss aversion Loss aversion is the human tendency to prefer maintaining the status quo to gaining new privileges.
It is part of a tendency towards self-preservation that Best budget GPS tracker price in Bangladesh recalls the principle of commitment and consistency : people give up the possibility of obtaining new earnings but want to preserve what they have. Loss aversion , or risk aversion, is a cognitive bias that develops the human tendency to prefer non-loss to gain. Loss aversion implies that one who loses $100 will lose more satisfaction than the same person will gain satisfaction from a $100 windfall. Therefore it is a powerful lever in web marketing and persuasive copywriting . There are studies (as Wikipedia indicates ) that suggest that losses can be twice as powerful , from a psychological point of view, than gains. Worth reading: primacy effect and recency effect in persuasive copy The amygdala in loss aversion In the heuristic process that leads to recreating the conditions for loss aversion, the bias represented in this graph which shows how superior the perception of deprivation is , could be found in the amygdala.
That means? graph explaining deprivation aversion - Consider that a human being still preserves some ancestral principles of his need to survive as a living being: the loss of food for a day could be a cause for suffering, while the gain of extra food is not. There is a cognitive distortion : endowment effect. People give higher value to a good they possess and not to an identical one that is missing. Practical example of cognitive bias To use loss and risk aversion to your advantage, you need to think about how to reinforce the message . I'll give you an example dedicated to the automotive world: 5 tricks to optimize your car's consumption.
It is part of a tendency towards self-preservation that Best budget GPS tracker price in Bangladesh recalls the principle of commitment and consistency : people give up the possibility of obtaining new earnings but want to preserve what they have. Loss aversion , or risk aversion, is a cognitive bias that develops the human tendency to prefer non-loss to gain. Loss aversion implies that one who loses $100 will lose more satisfaction than the same person will gain satisfaction from a $100 windfall. Therefore it is a powerful lever in web marketing and persuasive copywriting . There are studies (as Wikipedia indicates ) that suggest that losses can be twice as powerful , from a psychological point of view, than gains. Worth reading: primacy effect and recency effect in persuasive copy The amygdala in loss aversion In the heuristic process that leads to recreating the conditions for loss aversion, the bias represented in this graph which shows how superior the perception of deprivation is , could be found in the amygdala.
That means? graph explaining deprivation aversion - Consider that a human being still preserves some ancestral principles of his need to survive as a living being: the loss of food for a day could be a cause for suffering, while the gain of extra food is not. There is a cognitive distortion : endowment effect. People give higher value to a good they possess and not to an identical one that is missing. Practical example of cognitive bias To use loss and risk aversion to your advantage, you need to think about how to reinforce the message . I'll give you an example dedicated to the automotive world: 5 tricks to optimize your car's consumption.